直播电商三国杀，从“猫拼狗”到“猫快抖”——新零售研究之直播电商系列1证券研究报告行业专题报告可选消费零售周洁（研究助理）zhoujie10@cmschina.com.cn宁浮洁ningfujie@cmschina.com.cnS1090518090002丁浙川...
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CONTENT目录1234电商的发展趋势3.1市场层面全链路分析渠道表现，提升ROI/裂变式增长，寻找最佳带货KOC3.3运营层面商品运营/活动运营/直播带货4.1汉光百货-打造智慧零售4.2MatchU-打造服装定制领域No.14.3蜜芽宝贝...
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chinaConsumerSector2020outlook:FindingalphainalessvolatileworldConsumerDiscretionarySectorForecastFigure1.2020keythemesandourtoppicksSource:CreditSuisseResearchModerationwithlessvolatilityandmildre...
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-1-宁浮洁ningfujie@cmschina.com.cnS1090518090002丁浙川dingzhechuan@cmschina.com.cnS1090519070002阿里VS美团：流量聚焦，供给深化—本地生活深度报告证券研究报告行业专题报告可选消费零售2020年8月25日李秀...
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1探索未来增长新耀能Findingnewshoppersinchinabeautymarket'suntappedpotentials7.87.36.96.76.9GDP8.0%5.9%4.1%3.6%4.3%20132014201520162017快消品市场回暖，高端化为主要增长动力chinaFMCGslightlywarmedup,a...
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“带货女王”之争导购电商app行业研究报告极光大数据2017.06©JIGUAngConfidential.AllRightsReserved.行业趋势chAPTER0136266599459145824570357485590529950005167515550827.0%6.7%6.6%6.5%6.3%6.4%6.2%5.9%5.6...
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从直播电商的春秋战国，看MCN的进阶之道——新零售研究之直播电商系列2周洁（研究助理）zhoujie10@cmschina.com.cn宁浮洁ningfujie@cmschina.com.cnS1090518090002丁浙川dingzhechuan@cmschina.com.cnS1090519070...
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GenerationALPHA:PreparingforthefutureconsumerCommerce3GENERATIONALPHACONTENTS5FOREWORD7INTRODUCIngGENERATIONALPHA10THEPOWEROFINFLUENCERS16BRANDSANDAMAZON’SENDURANCE20TEchNOLOGIESOFTOMORROW’SSHOPP...
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UNDERSTANDIngU.S.CONSUMERSENTIMENTDURIngTHECORONAVIRUSPANDEMICEarlyinsightsfromResonateConnectedFlashStudyofnearly5,000AmericansduringMarch2020UnderstandingU.S.ConsumerSentimentduringtheCoronavirus...
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Hyper-PersonalizationandtheConnectedCustomerExperience2020MARKETIngIMPERATIVES“Asachallengerbrandintheautomotivemarket,Mitsubishi’s2020focusisdrivingbusinessthroughCRM,makingsureeverytouchpointco...
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